I don’t know about you, but I’m the kind of person who always wants to know how things work – both personally and professionally. I love digging deeper into processes that interest me, and Production Day is the perfect chance to do just that when it comes to direct mail production. My background has been exclusively in print and mail, but I’ve found that understanding the other essential components of a successful direct mail campaign has made me much more effective in managing my part of the process and being a resource for my colleagues and partners in this unique industry.

Direct marketing is evolving at a rapid pace, and direct mail is no exception. It’s a complex, multi-step process, and it’s easy to focus only on the piece that falls within our direct responsibilities. But much like a jigsaw puzzle, every element must fit together to create a complete and successful campaign. That’s what makes Production Day such a valuable experience, it provides a comprehensive, behind-the-scenes look at each piece of the puzzle, helping marketers, printers, and mail professionals gain a broader, deeper understanding of this powerful marketing channel.

This immersive event offers a front-row seat to the direct mail production process, featuring expert-led sessions and a plant tour. This year’s event takes place at Planet Direct, where attendees will get an inside look at every major phase of a direct mail campaign. The sessions will cover essential topics like planning, printing, data processing, personalization, mailshop, fulfillment, and postage – each a crucial step in bringing a successful mailing to life.

As both a repeat attendee and presenter, I always look forward to collaborating and learning from my industry peers who manage different aspects of the direct mail space. Even after 20 years in print and mail, I continue to discover new insights and innovations in the industry. Staying current on these advancements isn’t just interesting, it’s essential for staying competitive in the world of direct marketing. Whether you are new to the field or a seasoned pro, Production Day is an event that will expand your knowledge, spark new ideas, and help you optimize your role in the direct mail ecosystem.

Don’t miss this opportunity to see the direct mail process in action, learn from industry experts, and network with professionals who share your passion for direct marketing! Hope to see you there!