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Data Strategy and Relationships
Want the best data strategy? It’s all about relationships. Let me start with a confession: I’ve often been guilty of coming up with creative tests and presenting them to my list brokers, asking them to whip up a universe to match. But this doesn’t use the wealth of skills and expertise they offer! One of…
Read MoreStandards of Conduct for Nonprofit List Rentals and Exchanges
Join the Movement to Safeguard Privacy: Revitalizing Nonprofit List Standards DMAW is spearheading an initiative to update the standards of conduct for Nonprofit List Rentals and Exchanges. In this blog post, we explore the need for an overhaul of the existing guidelines to protect consumer privacy and uphold the rights of list owners. In January…
Read MoreNuggets of Wisdom: DMAW’s DAF Coffee Talk
Nuggets of Wisdom: DMAW’s DAF Coffee Talk Maria Fisher is a Membership Campaign Manager for The Nature Conservancy and may be reached at mfisher@tnc.org. I attended the Coffee Talk: Donor-Advised Funds back in May and was energized by Karin Kirchoff’s thought-provoking presentation on Donor Advised Fund giving and inspired by the conversations in the room…
Read More7 Insights from the Nonprofit Fundraisers Symposium
7 Insights from the Nonprofit Fundraisers Symposium Kathy Swayze is the Creative Director and CEO at Impact Communications. She has worked in the direct marketing and fundraising fields for 30 years. She has had outstanding success in helping organizations improve their fundraising results by telling their unique stories. In the 20+ years since Impact was…
Read MoreReignite The Love, Boost The Support
Reignite The Love, Boost The Support Retention of current supporters and reactivation of lapsed ones is always a key goal for any nonprofit organization. Especially since estimates say you can expect 10-30% attrition on your email and phone file every year. You might be tempted to think it’s inevitable that your supporters will stop responding,…
Read MoreYour Guide to a Clean Bill of Copy Health – Learnings from DMAW’s Copy Clinic
Your Guide to a Clean Bill of Copy Health – Learnings from DMAW’s Copy Clinic Your Guide to a Clean Bill of Copy Health – Learnings from DMAW’s Copy Clinic Fundraising copy is a tricky beast to master. Breaking through the clutter—we encounter 5,000 brand and ad messages a day!—is a necessary but arduous task…
Read More2013 Direct Marketing 201 (DM201) PowerPoint Presentations
Keynote Sponsor Breakfast Break Sponsor Lunch Break Sponsor Thank you for attending DM 201! We appreciate your attendance and hope you found the event helpful in making you more successful in your position. Below, you will find the DM 201 speakers and topics along with a link to download each presentation. Tom Gaffny, Tom…
Read More2013 DMAW MAXI Award Competition
ANNOUNCING THE 2013 DMAW MAXI AWARD COMPETITION Marketing Award for eXcellence & Innovation sr Deadline for Entries – 6:00pm, Friday, March 15, 2013 Click ENTER to read about the Rules and Applications. Click JUDGE to learn about being a MAXI Judge. Media Sponsors WHY ENTER THE MAXI COMPETITION? Need a competitive edge in today’s tough…
Read More2013 Digital Day Forum Presentations
To access the presentations from the 2013 Digital Day Forum, simply click on the session title below to begin downloading the presentation slides. If you have any questions, please contact Eerik Kreek at eerik@dmaw.org. Session/Activity Presenter Making Your Emails Mobile Friendly Dan Caro, Director, Online Marketing Operations, Whereoware Multichannel Strategies to Turn Online-Acquired Supporters into…
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