Programs & Events
Smaller Non-Profits Have Marketing Advantages Too
For more than 20 years, I’ve heard non-profits say, “Why can’t we do what (fill in the blank) does?” Inevitably, the comparison is between a large-scale nationally recognized non-profit and their own small but successful organization. So, I remind them that these large organizations have built and earned brand equity over a long period of…
Read MoreMulti Channel vs. Integrated Marketing: A Crash Course
Last week I was excited to attend DMAW’s Crash Course on Integrated Marketing. As a provider of content to the nonprofit industry, I’m always on the hunt for cutting edge information and making new friends – both easy to come by at this fun and informative daylong event. There were four case studies followed by…
Read MoreLunch & Learn – Unexpected Lessons: What We can Learn from our Fundraising Colleagues Worldwide
Download the November Lunch & Learn presentation by Jennie Thompson, Managing Director, Development, Planned Parenthood Federation of America. (Please note the embedded presentation videos are currently not available within the downloadable file. To view the videos, please view them separately online: Air Orchestra, BUND Tree Concert, and Pills that kill other people’s pain.) If you have…
Read MoreFreshly Mentored: One student’s success story in DMAW’s Mentor for a Day Program
written by Brittany Barkes Back in the spring of 2011, I was a generally confused junior at the University of Delaware who was sick and tired of hearing, “Well, what do you want to do with an English degree?” I can’t deny that I often felt insecure about my future when I was constantly bombarded…
Read MoreSpecial Offer to 8 Young Professionals to attend the 6th Annual Best of Direct Holiday Party and Awards Ceremony!
Thanks to Concord Litho, Donna Tschiffely, DMAW Executive Director, is pleased to be able to offer eight (8) young professionals sponsorship opportunities to attend the 6th Annual Best of Direct Holiday Party and Awards Ceremony! The Best of Direct Holiday Party and Awards Ceremony is hosted by the DMAW and DMAW-Educational Foundation and will be held: Tuesday,…
Read MoreMobile First Mentality and Testing will move your Organization Forward in Digital Marketing
by Danielle Hart At DMAW’s Digital Day, keynote Greg Kihlstom hit the nail on the head when he opened his presentation by describing how the world is growing more digital, mobile and segmented by niche markets. So what does that mean for the future of the Direct Marketing industry? Now more than ever, customers and…
Read MoreCan You R.E.L.A.T.E?
During the DMAW luncheon on October 17th, we joined the world of “Listen Up Español!” Randall Anderson “delivered awesomeness” with tips and lessons on how to engage the Hispanic market. According to the Nielsen report, Hispanics account for $1.2 trillion dollars per year in buying power, we better start paying more attention to this fast…
Read MoreAre Your Emails “Good Enough” For Mobile?
By Jennifer Newell, Digital Services Manager, Production Solutions/PS Digital Last week I attended the DMAW’s Digital Day Forum and came away with a lot of great takeaways. But one of the sessions that stood out to me most was Making Your Emails Mobile Friendly, presented by Dan Caro, Director, Online Marketing Operations at Whereoware. Did…
Read MoreSecret’s in the Sauce
By: Stephen Godbout You’ve probably heard that phrase before, but now the secret is out. The lovely and talented Carol Ann Faber spilled the beans at DMAW’s Lunch & Learn last Thursday with a spectacular presentation on content marketing: The Secret Sauce of Content Marketing (Turning Prospects into Members, Donors & Customers). But in case…
Read MoreThink your marketing efforts are ahead of the curve? Think again.
By Danielle Hart Just as organizations are catching up with content marketing and big data, there’s a new wave of technology being ushered in at an incredibly fast and overwhelming rate. And contrary to popular belief, marketers are not prepared. “The most exciting thing about the future is that no matter what, history matters, and…
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