Programs & Events
Nonprofits Must Leverage Millennials to Navigate the Digital Era
Digital communications have undoubtedly become an integral part of daily life. President Trump’s tweets instantaneously reach over 30 million people worldwide. Media outlets such as The Washington Post, The New York Times, and BuzzFeed routinely use Facebook Live and other digital applications to engage with supporters and share breaking news. Through Instagram and Snapchat, high…
Read MoreMoving your CRM Database Without Losing Your Sanity or Your Job: Lessons from the Front Line
Image courtesy of patpitchaya at FreeDigitalPhotos.net By Pete Carter On November 17th I had the opportunity to moderate a panel discussion on the challenges surrounding a CRM database conversion. This sold-out Lunch & Learn was presented by the Direct Marketing Association of Washington (DMAW) and sponsored by EveryAction. Rose Simmons, the Director of Direct Marketing…
Read More8 Years of Uncertainty is Enough
Image courtesy of Stuart Miles at FreeDigitalPhotos.net By Jordanna Sussman I recently attended DMAW’s Lunch & Learn “Industry Trends and Insights for the Nonprofit Sector”, presented by Carol Rhine, Principal Fundraising Analyst at Target Analytics. Here are my 4 Key Takeaways: The wealthy are driving charitable giving This was an overarching theme throughout Carol’s presentation:…
Read MoreBreaking Through the Noise of an Election
You don’t have to be a political junkie to see that we are right in the middle of one of the loudest, most contentious election seasons we’ve seen in a long time. One has to wonder: how does this election impact our nonprofits? Are our donors being inundated with content? How do you break through…
Read MoreThe Overachiever’s Guide to Year-End Fundraising
Many charities receive more than forty percent of their annual revenue during the year-end fundraising season. Despite their best intentions, many also wait until late in the year to formulate and initiate their year-end strategies. But some fundraisers achieve astounding results without looking at a single word of copy over Thanksgiving dinner! Who are these…
Read MoreSmaller Non-Profits Have Marketing Advantages Too
For more than 20 years, I’ve heard non-profits say, “Why can’t we do what (fill in the blank) does?” Inevitably, the comparison is between a large-scale nationally recognized non-profit and their own small but successful organization. So, I remind them that these large organizations have built and earned brand equity over a long period of…
Read MoreMulti Channel vs. Integrated Marketing: A Crash Course
Last week I was excited to attend DMAW’s Crash Course on Integrated Marketing. As a provider of content to the nonprofit industry, I’m always on the hunt for cutting edge information and making new friends – both easy to come by at this fun and informative daylong event. There were four case studies followed by…
Read MoreLunch & Learn – Unexpected Lessons: What We can Learn from our Fundraising Colleagues Worldwide
Download the November Lunch & Learn presentation by Jennie Thompson, Managing Director, Development, Planned Parenthood Federation of America. (Please note the embedded presentation videos are currently not available within the downloadable file. To view the videos, please view them separately online: Air Orchestra, BUND Tree Concert, and Pills that kill other people’s pain.) If you have…
Read MoreFreshly Mentored: One student’s success story in DMAW’s Mentor for a Day Program
written by Brittany Barkes Back in the spring of 2011, I was a generally confused junior at the University of Delaware who was sick and tired of hearing, “Well, what do you want to do with an English degree?” I can’t deny that I often felt insecure about my future when I was constantly bombarded…
Read MoreSpecial Offer to 8 Young Professionals to attend the 6th Annual Best of Direct Holiday Party and Awards Ceremony!
Thanks to Concord Litho, Donna Tschiffely, DMAW Executive Director, is pleased to be able to offer eight (8) young professionals sponsorship opportunities to attend the 6th Annual Best of Direct Holiday Party and Awards Ceremony! The Best of Direct Holiday Party and Awards Ceremony is hosted by the DMAW and DMAW-Educational Foundation and will be held: Tuesday,…
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