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What Socrates Can Teach You About Direct Marketing
I think we’d all agree that Socrates was right: We must continue learning in order to meet our greatest potential. And when you first start out in fundraising, you’ll find there are a ton of places to turn for educational information. There are countless articles in industry publications, conferences and 101 sessions abound, and vendor…
Read MoreIntegrated Marketing Tactics for Donor Cultivation – A Case Study
By Jim Jacobs There were many key takeaways from DMAW’s February Lunch and Learn, “The Value of Cultivation: an American Farmland Trust (AFT) Case Study.” First, is that the value of effective personalized communication with your donors, as well as showing appreciation, should never be underestimated. In addition, several other successful cultivation strategies and tactics…
Read MoreThe Viral Phenomena of the ALS Ice Bucket Challenge
At the recent DMAW annual meeting, attendees got to hear the inside story behind the ALS Ice Bucket Challenge (IBC). And, what an inside story it was. Did you know that the idea began with three young men, all with ALS, who played sports and decided it was time to get people to understand ALS?…
Read MoreThe Scoop You Need on the DMAW MAXI Award
Just a few things that should be on your calendar this February Groundhog Day. Valentine’s Day. President’s Day. DMAW MAXI Award Deadline. As you probably noticed, one has already passed and the next three are very quickly approaching. It’s time to be recognized for all the work you’ve put in this past year. All the…
Read More5 Takeaways from DMAW Digital Day
By Angela Stoutenburgh This October I attended DMAW’s Digital Day Forum; to borrow from Cass Bailer of Slice Communications, the experience was different. If you have been around long enough you see the same faces and memorize the talking points. But while I saw some friendly faces this year, Digital Day was full of fresh ideas…
Read MoreGetting More than Your Fair Share of $59 Trillion in Gifts Coming Down the Line
That’s what everyone who attended DMAW’s engaging breakfast seminar: Building Fiercely Loyal Donors learned from Marti Campbell, President and Relationship Building/Leadership Expert at Prize Inside and Kathy Swayze, CFRE, President & Creative Director at Impact Communications. You learned in DM 101 that loyal donors are your best donors. They’re also the most likely to make…
Read MoreDMAW Digital Day Forum – You Can’t Afford to Miss This
by Brenna Holmes Digital-based media is the fastest growing medium – just think of all the screens we interact with each day! And if your organization isn’t proactively weaving its many facets (it’s soooo much more than email…) into your marketing and fundraising mix, you are missing the boat – and leaving tons of money on…
Read MoreDMAW Member Appreciation Happy Hour & Trivia Quiz
by Elise Buck What’s so special about October 15th? Some very important people were born on that day and it also happens to be when the DMAW is ripping the roof off of its annual Member Appreciation Happy Hour. But getting back to those important people for a moment, can you name the following people without…
Read MoreC’mon, Get [App] Happy
by Meg Mader A whopping 70 percent of people today have mobile applications. That’s not surprising, considering the mobile trend and the overwhelming number of apps on the market — and Apple’s catchy slogan, “There’s an app for that,” holds true in pretty much any situation! So, if the majority of our population has apps, why…
Read MoreLADIES AND GENTLEMEN… START YOUR YEAR ENDS
By Allyson Bullian Last month, Collin Ward from Newport Creative, Heather Marsh from ABD Direct & Amy Barriale from African Wildlife Foundation (AWF) presented Year End Strategies at the monthly DMAW Lunch and Learn. And no, it’s not too early to start planning! Collin kicked things off by discussing the importance of year end and…
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