Guest Bloggers
Bridge 2023: Navigating the Digital Horizon
Navigating the Digital Horizon: My Takeaways from the 2023 Bridge Conference Liv Tupanjanin, Senior Account Executive, Mal Warwick Donordigital Liv Tupanjanin is an Online Senior Account Executive at Mal Warwick Donordigital, specializing in digital fundraising. Find her on LinkedIn here: https://www.linkedin.com/in/livtupanjanin/. In today’s rapidly evolving world, the intersection of technology and philanthropy has…
Read MoreBridge 2023: Amplifying Nonprofit Fundraising
Bridge 2023: Amplifying Nonprofit Fundraising “Let’s Get Ready to Rumble!” This phrase launched into my mind as I returned to the National Harbor Gaylord Convention Center for a fresh year of Bridge. Thaddeus Bullard, also known as Titus O’Neil in the WWE world, exclaimed this same opening line from the main stage as the surrounding…
Read MoreManaging a Successful Canvassing Program
Take your sustainer program to the next level with canvassing In July’s coffee talk, Special Olympics alongside DonorVoice shared how canvassing has helped grow their sustainer program along with tips and tricks to manage a successful canvassing program. One thing to be aware of with canvassing programs is that it can take up to 2…
Read MoreNational Postal Forum
A funny thing happened on the way to the Forum! In this mad, mad, mad world of Direct Marketing and mailing, I really didn’t know what to expect at the National Postal Forum in Charlotte which was held earlier this summer. A newbie representing the Philadelphia Postal Customer Council Board, I approached attending the conference…
Read MoreLegacy Giving Conversion
From Intentions to Action: Unlocking the Path to Legacy Giving Conversion At the upcoming Bridge to Integrated Fundraising & Marketing Conference, I’ll present new research in legacy giving and the real-world impact on our planned giving marketing programs in my session “Legacy Giving – A Slow-Moving Field Speeds Up: New Research on Donor Decision-Making.” For…
Read MoreData Strategy and Relationships
Want the best data strategy? It’s all about relationships. Let me start with a confession: I’ve often been guilty of coming up with creative tests and presenting them to my list brokers, asking them to whip up a universe to match. But this doesn’t use the wealth of skills and expertise they offer! One of…
Read MoreAI For Fundraising Is Here… Now What?
Laura Jahn is the Senior Manager of Integrated Marketing at Humane Society International, where she raises funds to help protect abused and neglected animals around the world. She’s also a freelance writer whose combined experience as a consultant and on-staff nonprofit marketer make her uniquely positioned to understand messaging needs from both the nonprofit and…
Read MoreGetting Started with Text Messaging: Part II
Getting Started with Text Messaging: Part II Everyone seems to be talking about text messaging these days! With 95% of Americans owning a mobile phone, more of us are “meeting people where they are” by using mobile (SMS) as a vital component of an organization or campaign’s communications, fundraising, advocacy and field strategies. More…
Read MoreGetting Started with Text Messaging
Everyone seems to be talking about text messaging these days! With 95% of Americans owning a mobile phone, more of us are “meeting people where they are” by using mobile (SMS) as a vital component of an organization or campaign’s communications, fundraising, advocacy and field strategies. More and more nonprofit organizations and campaigns are realizing…
Read MoreThe Carrier’s Curse: Questioning, Testing, and Why Everything Plain Is Exciting Again
Raise your hand if you’ve been here: you’re mailing a package with a heartwarming case for support, copy that hits all your marks in two pages or less, all in a gorgeous, full bleed, four-color carrier. The package is great, the message is strong, and your lists are ready to go. You’re so proud of…
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