Guest Bloggers
Drunk Donating: The Greatest Test of All
Just when you thought you’d heard it all in marketing, the DMAW Monthly Lunch and Learn series brings the discourse to a new level. Cathy Finney of The Wilderness Society and Heather Marsh of A.B. Data brought their combined more than 25 years of experience in direct marketing to a full room of DMAW members…
Read MoreMaximizing Social Media ROI
In a world where SEO, or any form of online marketing for that matter is incomplete without social media support and social signals, understanding how to make the best use of social media has become extremely important. This means not only should you be aware of how to make social media strategies work, but also…
Read MoreDMAW EdVent Recap: Post-Election Evening: Big Data = Big Dollars – How Did They Do It?
by Danielle Hart On Thursday, February 21st, both left and right side direct marketing experts convened to hear two of the biggest names in political fundraising speak about their success with raising over a billion dollars during the past election. The DMAW presented Mike Conlow, the Deputy Chief Technology Officer for the Obama for America…
Read MoreGoing Up for the Rebound
by Alexia Bailey For marketers, data is essential, and not just data on our prospects and customers. We need to have an understanding of the overall economy and the forces that influence buying decisions. Anirban Basu, Chairman and CEO of Sage Policy Group, Inc., gave a lively and information-packed presentation at Wednesday night’s DMAW annual meeting. …
Read MoreDMAW November Luncheon Blog
By Amy Sukol Everything old is new again. That was the important message that Annie Hughes, President of Type A Strategies, shared at the November DMAW Luncheon , Smart Copywriting = Success. Despite the fact that the world of communication has changed radically in the last 10 years, the basics of excellent fundraising communication remain…
Read MoreGuest Blog: Social Media: It’s Not Just About FB and Twitter
By Sue Marchese, Director of Business Development, Production Solutions Senior Strategist of Social Media at Living Social, Jason Peck ironically thought back in 2007 that “Twitter is for stalkers, thieves and jealous girlfriends.” Fast forwarding to Jason’s presentation at the DMAW’s October Lunch & Learn, Jason now not only embraces Twitter today, but he encourages…
Read MoreLead Nurturing: Recap of the September Lunch & Learn
Lead nurturing isn’t just for salespeople (though it’s critical for them, too!). Membership Directors, fundraisers, and direct marketers must work on this, because, properly done, nurtured leads produce: 4-10x the response rates of cold prospects Purchases or donations that are 47% higher A 10% increase in return over the first nine months Today’s DMA lunch…
Read MoreDriving Digital Marketing Success with Google Analytics
Ready Set Rocket: any luncheon speaker from an agency like that is bound to create a little fun (and perhaps impart some something meaningful along the way)! The topic at the July 19th Lunch & Learn was Marketing Metrics, certainly the focus of marketers everywhere, and in this case, a focus on Google Analytics. Jonathan Lawoyin…
Read MoreYou’ve Got Data and the Message. Vehicle Delivery Needed.
“Ha! You’ve got to be kidding. You can barely walk the dog without getting winded and you think you can run a 10 K….” My inner struggle begins with a glance at a piece of mail. “Sure you used to play baseball back in the day but that was when you had a sliver of…
Read MoreAnd the Maxi Goes to……Me! Jim Chmielewski
I became a Board member of the DMAW in 2011, but for more years than I can remember, I attended the Maxi Awards every summer. For me, it is a very exciting time. The awards kick off the annual DMAW Conference (for the last six years the Bridge Conference) and are a time for me…
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