Guest Bloggers
What REALLY Drives Success for Your Association?
Reprinted with permission by the author. Information overload – we all experience it personally, every day, with our emails and social media feeds and online media and print media and broadcast media, and that’s hard enough to manage. But in 2016, our associations ALSO struggle with information overload. We have many rich sources of data about…
Read MoreCharitable Giving: Donors Focus On One or Two Organizations
by Daniela Yu and Amy Adkins Charitable Giving: Donors Focus On One or Two Organizations is reposted with permission from Gallup. STORY HIGHLIGHTS Donors regularly give to one or two charities Fully engaged donors are twice as likely to plan to increase their funding A compelling brand or service promise engages donors Americans have a strong…
Read MoreThe Overachiever’s Guide to Year-End Fundraising
Many charities receive more than forty percent of their annual revenue during the year-end fundraising season. Despite their best intentions, many also wait until late in the year to formulate and initiate their year-end strategies. But some fundraisers achieve astounding results without looking at a single word of copy over Thanksgiving dinner! Who are these…
Read MoreLeveraging Telemarketing to Fuel Sustainer Growth and Retention
We’re all friends here, right? So I’m going to let you in on a little secret. Almost every smart, thriving organization fundraising out there in the wild nonprofit jungle has a pretty key strategy in common. They are laser focused on growing and cultivating their monthly giving program. Seems like a no-brainer, right? Your donors…
Read MoreMarketing on a Low Budget – You Can Be Successful!
This blog is authored by Millicent Gorham, PhD (HON), MBA, FAAN, Executive Director, National Black Nurses Association who is one of the Co-Chairs of the September 30th DMAW Association Marketing Day. I have always said that if I can get nurses to experience the National Black Nurses Association (NBNA) annual conference, they will be hooked! They…
Read MoreSmaller Non-Profits Have Marketing Advantages Too
For more than 20 years, I’ve heard non-profits say, “Why can’t we do what (fill in the blank) does?” Inevitably, the comparison is between a large-scale nationally recognized non-profit and their own small but successful organization. So, I remind them that these large organizations have built and earned brand equity over a long period of…
Read MoreLet’s Get Some Likes! Strategies for Growing Your Audience Among Millennials
One of the perks of working in DC? Being able to walk to the SEIU offices for the June DMAW Lunch and Learn. The first speaker was Millicent Gorham, PhD (Hon), MBA, FAAN, of the National Black Nurses Association. She described millennials as “young people coming of age in 2000, who are the largest, most…
Read MoreMulti Channel vs. Integrated Marketing: A Crash Course
Last week I was excited to attend DMAW’s Crash Course on Integrated Marketing. As a provider of content to the nonprofit industry, I’m always on the hunt for cutting edge information and making new friends – both easy to come by at this fun and informative daylong event. There were four case studies followed by…
Read MoreUsing Mobile for the Red Cross Mission
March DMAW Lunch and Learn sponsored by mGive Lisa Kagel, Sr. Director, Digital Engagement & Customer Experience, presented to a nearly full house at the Old Ebbitt Grill in DC. She shared with us, old timers and newbies alike, just how the American Red Cross is tackling the octopus swimming around us all called “finding…
Read MoreSearching for Marketing Success: You Just Need One Gold Nugget
By Allison Porter. We all know that professional development should be a personal professional priority but most often, completing endless tasks rules the day. We often feel selfish taking time out of our busy work days to develop ourselves personally and professionally. Especially with lean staff, a heavy workload, and just the sheer mass volume the…
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