Posts by rj.smith
Thanks for Volunteering
Thanks for Volunteering! Volunteers are the engine that powers DMAW and in this season of gratitude, we give a heartfelt thanks to all of you who volunteer your time, expertise, office/meeting room space, and so much more! I enjoy co-chairing the Volunteer Committee because I get to interact with so many from our industry –…
Read MoreIntegration, Personalization, Impact: Top Insights from This Year’s Multi-Channel Mini-Con
Integration, Personalization, Impact: Top Insights from This Year’s Multi-Channel Min-Con The 2024 Multi-Channel Mini-Con lived up to its name, highlighting the importance of reaching donors across platforms and showing nonprofits how to maximize engagement in an increasingly integrated landscape. Here are our top seven takeaways! Integration is Essential Multi-channel engagement was a key theme this…
Read MoreEngage, Retain, and Grow: Sustainable Strategies for Your Mid-Level Program
Faced with a challenging fundraising landscape, many nonprofit organizations are turning to their existing audiences, hoping that by upgrading some of their existing donors internally they can relieve some of the costly acquisition pressure. As a result, we’re seeing some nonprofits putting added focus on their high-value donor audiences, including mid-level and sustainers, over their…
Read MoreDoes Your Messaging Match Giving Level Dynamics?
Does Your Messaging Match Giving Level Dynamics? We all agree “one size fits all” messaging doesn’t work. Here are five ways to make sure your messaging matches donor dynamics in the three giving levels common to most programs – lower-dollar, midlevel and major donors. Donor Time Frames: Of course, nobody objects to having an immediate…
Read MoreFostering Growth and Connection: YDMAW’s 2024 Mentorship Program
Fostering Growth and Connection: YDMAW’s 2024 Mentorship Program For the second year, the YDMAW has continued its Mentorship Program providing young professionals with invaluable guidance and support from seasoned professionals. This year, four women industry leaders – Katy Jordan, Victoria Mannoia, Zakeia Rodgers, and Tiffany Delgado – generously volunteered their time and expertise to mentor…
Read MoreReflections from the DMAW Multi-Channel Mini-Con
Reflections from the DMAW Multi-Channel Mini-Con Editor’s note: We’re excited to repost this insightful blog from last year’s Multi-Channel Mini-Con, as the strategies, lessons, and takeaways remain just as relevant today. Dive in for a refresher, and don’t forget to check out the registration link at the bottom to secure your spot for this year’s…
Read More4 Key Sessions & Takeaways from Bridge 2024
4 Key Sessions & Takeaways from Bridge 2024 The 2024 Bridge Conference was just a few weeks ago, but hopefully, you’ve been able to implement some of the many things you took away from those three days of education, inspiration, and excitement. There were well over one hundred sessions, and you couldn’t attend them all;…
Read More7 Steps to Digital Accessibility for Nonprofits
7 Steps to Digital Accessibility for Nonprofits In today’s fast-paced world, technology is a crucial tool for nonprofits to connect with donors. The digital landscape, from fundraising platforms to social media, offers vast potential for outreach and impact. However, amidst these advancements, digital accessibility* is often overlooked. These 7 tips, can make nonprofit platforms…
Read MoreThe Power of Stories as Motivation for Giving and Understanding Donor Behaviour
The Power of Stories as Motivation for Giving and Understanding Donor Behaviour What do you think your donors would say if you asked them why they give to you? They’d probably answer how we’d expect them to: “I think the organization does great work in my community.” “They solve a problem I want to be…
Read MoreStrategies for Success: How to Cultivate Long-term Relationships with Potential Donors
Strategies for Success: How to Cultivate Long-term Relationships with Potential Donors As nonprofit organizations strive to create a lasting impact, cultivating long-term relationships with potential donors becomes a cornerstone of sustainable growth and success. There are deliberate strategies for nurturing these crucial connections and engaging potential donors in a meaningful and personalized manner. By understanding…
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