Posts by growthzone
Change in Ning…surprising!
By Hilary Baar I was surprised to read in Direct that Ning was no longer offering a free version of their online community platform. When DMAW began setting up its social media presence and channels, we looked at including Ning for a while in the offerings. Whew, I’m glad we didn’t. The bigger issue, as…
Read MoreStay In ‘The Know’
Here are some of the latest headlines in the Direct Marketing Industry today. USPS Resumes Full International Service “Now that international airports across Europe have reopened following the disruption caused by the Icelandic volcanic activity, the U.S. Postal Service has resumed full international mail service. Effective immediately, the service guarantees for Express Mail International (EMI)…
Read MoreThe age old debate….”what makes a package successful?
By Vickie Norman The age old debate….”what makes a package successful? it is the copy..it is the lists..copy…lists…copy..lists…”. As we know it is the lists…that comes from a list manager/broker…. Wednesday, April 28th list managers, brokers, owners, data providers, mailers, and ANYONE who is involved in the list side of direct marketing will come together…
Read MoreFACE TIME. It Matters.
By Alan Rich Face-to-face meetings build trust and relationships; Education and training are more effective in a live setting; Live meetings actually save time and money; Live meetings result in a more effective exchange of ideas; Face-to-face meetings provide the human connection that powers business; Face-to-face meetings create jobs and powers the economy. Time is…
Read MoreDirect Mail in a Changing World
By Jean M. Simmons Most everyone has mixed feelings about direct mail fundraising. We all receive too much of it ― whole forests worth ― it sometimes seems. And we’re increasingly hip to all the tricks: the “urgent stamp,” the promise of a “free gift inside” and so on. But despite the competition in the…
Read MoreThe More Things Change, The More They Stay the Same – Looking at The DMAW through the prism of time
By Jinny Fleischman How often have we heard – The DMAW just isn’t the same organization? It has been a very long time since I first became active in The DMAW, and quite a while since I first started serving on the board. I remember my first board retreat when we had a consultant who…
Read MoreDC Happenings: Production Club Charity Golf
There is never a shortage of great things to do in the DC area and this spring is no different. The Production Club of Washington is holding their 1st Annual Golf Tournament, which will benefit the survivors of the earthquake in Haiti. This event will take place on Friday, April 23, at the Pender Brook Golf…
Read MoreBest of Direct – A Really Good Event
By Hilary Baar Last year, DMAW and the DMAW Educational Foundation had their inaugural “Best of Direct” event recognizing leaders and volunteers. Several notable awards are given each year at this event. The following is a list of awards given as well as the 2009 recipient. DMAW Award for Distinguished Achievement in Direct Marketing: Rick Whelan, President,…
Read MoreA Brave New World: Changes In Our DM Eco-System
By Graham Ruffels I, like many, have increased my reading of trade publications over the past year in order to keep up with what DM thought leaders are saying about where the industry is headed. You don’t have to read much past the title of most articles and it is obvious – the multi-channel, closed…
Read MoreBe Kind and Rewind…Recycle, Reduce, Reuse
By Alan Rich In an effort to steer away from the traditional “piece of paper in the tote bag”, sponsors and exhibitors that have been given the opportunity to provide a tote bag insert, are encouraged to think more resourceful, providing useful, valuable and possibly eco-friendly promotional items. Ideas include: :: If sponsor/exhibitor is in…
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