Posts by growthzone
Social Media Marketing Day
By Donna Tschiffely So, you’re pretty sure you understand the power – real and potential – of social media. You’ve spent hours on the computer monitoring Facebook and Twitter. You’ve worked to stay abreast of the online buzz. Of course you know how the get the social media job done, yet … …there are those nagging…
Read MoreWhen Does it Make Sense to Use Digital Printing?
By Drew Wilson This is a frequent question from our direct response clients. Through much research and hands-on job management, we have learned when the use of this technology is appropriate. Here are some guidelines to follow as you think about using digital printing in your next direct marketing campaign: 1) Digital printing is excellent…
Read MoreIMb. What’s UsPs?
By Michael DeFlavia The USPS again postponed implementation of the IMb that was (re)scheduled for May 2011. Postmaster General Patrick R. Donahoe says: “We heard concerns that we were moving too fast on discontinuing POSTNET coding, and we will continue to offer the automation prices for mail with POSTNET barcodes beyond May 2011.” Too fast?…
Read MoreDMAW May 2011 Update
LIST BAZAAR! Wed., May 11 | 8AM – 2PM |Maggiano’s Little Italy |Washington, DC Less than a week away! If you are a list manager, list broker, data manager, this session is designed for you! We’ve changed the way we do business and we are… Forging Ahead: A Positive Future! Gain new insight and…
Read MoreThe New Reality
by Candice Briddell As many of us experienced just a few years ago, periods of wealth and abundance are great. But the new reality is that there is no longer an abundance of people with vast disposable income that can spread their wealth to a wide variety of charities and causes. Instead, we are working…
Read MoreDMAW April Monthly Luncheon Recap | Don’t let fear hold you back from this opportunity!
By: Gail Battle At the DMAW‘s April monthly luncheon, Ron Guberman, President at Media Reactions, Inc., gave a persuasive presentation on why DRTV should be a part of you marketing/fundraising strategy. Ron spoke to the fears that hold most organizations back from testing DRTV in their strategy. The list included: Initial costs too high Threshold too…
Read MoreUpdate on Mentor for a Day program
By Alan Rich The Mentor for a Day program has been in full swing since March 1. In just 2 months, 9 students have been placed with 7 DMAW member businesses. Comments from the participating students have been glowing… “I had an amazing time. The best part was hearing from every employee what he or…
Read MoreCNU DMA Announces its 9th Annual Career & Networking Reception
Newport News, VA—The Christopher Newport University (CNU) student Direct Marketing Association, advised by marketing professor Dr. Lisa Spiller, announces its 9th Annual Career & Networking Reception. The event will be held at the university on Wednesday, March 30 from 12-2 p.m. in the David Student Union Ballroom. The purpose of the event is to provide…
Read MoreI will Survive! – DMAW Annual Meeting Recap
By Hilary Baar 1970-something song lyric or our current economic condition? I will Survive! While it wasn’t Gloria Gaynor at the podium belting out her 1978 hit, “I Will Survive,” the message we heard at the DMAW Annual Meeting on 28 February was every bit as encouraging and stirring! Mr Anirban Basu, a noted economist…
Read MoreDMAW March 2011 Update
WHAT’S HOT! MARCH MONTHLY LUNCHEON Fundraising Trends Carol Rhine, Senior Fundraising Analyst, Target Analytics, A Blackbaud Company will present, “2011 Fundraising Trends.” Sponsored by Integral, LLC This Target Analytics report summarizes direct marketing giving for many of the largest non-profit organizations in the country. Carol will present a 2010 vs. 2009 comparison of fundraising revenue…
Read More