Posts by growthzone
Legacy Giving Conversion
From Intentions to Action: Unlocking the Path to Legacy Giving Conversion At the upcoming Bridge to Integrated Fundraising & Marketing Conference, I’ll present new research in legacy giving and the real-world impact on our planned giving marketing programs in my session “Legacy Giving – A Slow-Moving Field Speeds Up: New Research on Donor Decision-Making.” For…
Read MoreData Strategy and Relationships
Want the best data strategy? It’s all about relationships. Let me start with a confession: I’ve often been guilty of coming up with creative tests and presenting them to my list brokers, asking them to whip up a universe to match. But this doesn’t use the wealth of skills and expertise they offer! One of…
Read MoreStandards of Conduct for Nonprofit List Rentals and Exchanges
Join the Movement to Safeguard Privacy: Revitalizing Nonprofit List Standards DMAW is spearheading an initiative to update the standards of conduct for Nonprofit List Rentals and Exchanges. In this blog post, we explore the need for an overhaul of the existing guidelines to protect consumer privacy and uphold the rights of list owners. In January…
Read MoreNuggets of Wisdom: DMAW’s DAF Coffee Talk
Nuggets of Wisdom: DMAW’s DAF Coffee Talk Maria Fisher is a Membership Campaign Manager for The Nature Conservancy and may be reached at mfisher@tnc.org. I attended the Coffee Talk: Donor-Advised Funds back in May and was energized by Karin Kirchoff’s thought-provoking presentation on Donor Advised Fund giving and inspired by the conversations in the room…
Read MoreAI For Fundraising Is Here… Now What?
Laura Jahn is the Senior Manager of Integrated Marketing at Humane Society International, where she raises funds to help protect abused and neglected animals around the world. She’s also a freelance writer whose combined experience as a consultant and on-staff nonprofit marketer make her uniquely positioned to understand messaging needs from both the nonprofit and…
Read More7 Insights from the Nonprofit Fundraisers Symposium
7 Insights from the Nonprofit Fundraisers Symposium Kathy Swayze is the Creative Director and CEO at Impact Communications. She has worked in the direct marketing and fundraising fields for 30 years. She has had outstanding success in helping organizations improve their fundraising results by telling their unique stories. In the 20+ years since Impact was…
Read MoreReignite The Love, Boost The Support
Reignite The Love, Boost The Support Retention of current supporters and reactivation of lapsed ones is always a key goal for any nonprofit organization. Especially since estimates say you can expect 10-30% attrition on your email and phone file every year. You might be tempted to think it’s inevitable that your supporters will stop responding,…
Read MoreFresh Ideas from “The New Art & Science of Donor Retention” Lunch & Learn
Fresh Ideas from “The New Art & Science of Donor Retention” Lunch & Learn by Polly Papsadore, Senior Vice President of Business Strategy, PMG Capturing and using meaningful donor-first data drives future engagement. That’s the key takeaway from last month’s DMAW Lunch & Learn on “The NEW Art & Science of Donor Retention” presented by…
Read MoreThe Thing About Premiums – Part II
The Thing About Premiums – Part II Part II: Using Premiums to Retain Donors Ok, so you can get more donors at a nice investment using premiums. You can even get economies of scale on production, lowering cost per piece because you can find more names to mail. But now you have a lot of…
Read MoreSip, Socialize, and Speed-Network with YDMAW
Sip, Socialize, and Speed-Network with YDMAW Sip, Socialize, and Speed-Network with YDMAW Being a young professional in direct marketing can prove challenging when you’re new to the industry. Everyone is seemingly already an expert and finding others in the same boat is daunting in a room full of strangers. This has always been a challenge,…
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