Posts by growthzone
Driving Digital Marketing Success with Google Analytics
Ready Set Rocket: any luncheon speaker from an agency like that is bound to create a little fun (and perhaps impart some something meaningful along the way)! The topic at the July 19th Lunch & Learn was Marketing Metrics, certainly the focus of marketers everywhere, and in this case, a focus on Google Analytics. Jonathan Lawoyin…
Read MoreYou’ve Got Data and the Message. Vehicle Delivery Needed.
“Ha! You’ve got to be kidding. You can barely walk the dog without getting winded and you think you can run a 10 K….” My inner struggle begins with a glance at a piece of mail. “Sure you used to play baseball back in the day but that was when you had a sliver of…
Read MoreDMAW August 2012 Update
7th Annual Bridge to Integrated Marketing & Fundraising Conference Harness the Winds of Change August 7-9, 2012 Gaylord National Hotel & Conference Center National Harbor, MD With over 1200 of your peers and colleagues already registered… What more can we say – it’s here And, you need to be there! Check it out: Bridge Conference ____________________________________________________________________________ One Day is…
Read MoreAnd the Maxi Goes to……Me! Jim Chmielewski
I became a Board member of the DMAW in 2011, but for more years than I can remember, I attended the Maxi Awards every summer. For me, it is a very exciting time. The awards kick off the annual DMAW Conference (for the last six years the Bridge Conference) and are a time for me…
Read MoreBuilding Trust with Squirrels Using Baskets
(Photo credit: Gabi Lamerti) After attending the DMAW Social Media Summit (learn more via the hashtag #DMAWsocial on Twitter) I have been enlightened on some of the most important marketing lessons we as online fundraisers and marketers should follow. While building trust with squirrels doesn’t always sound like something we want to do, after this…
Read MoreDMAW Call for Guest Bloggers
The DMAW is seeking individuals interested in guest blogging! What should you write about? Something related to direct marketing or other popular/relevant marketing topics. Your post could be about best practices, tips and tricks, your view of a marketing related subject, professional insight (i.e. what I’ve learned), or event related (i.e. monthly luncheon recap), again, marketing related.…
Read MoreThe Definition of Tools – Social Tools
When you type ‘tool’ into Google you will see listings for the ‘Tool’ (band), the Urban Dictionary definition of a ‘tool’ (A cretin. Characterized by low intelligence and/or self-steem.), Wikipedia ‘Tool’ (band) and ‘The Tool Page’ (nearly official site for ‘Tool’ (band)). The definition of ‘tool’ is a tool that makes our lives easier and…
Read MoreDMAW June 2012 Update
DMAW Webinar Tuesday, June 19 12 noon – 1:00PM 21 Hot Tips for Acquisition Lynn Mehaffy, CFRE Vice President Lautman Maska Neill and Company Responsible for bringing in new donors? Need to increase your new donor revenue? Join this Webinar and learn about proven direct mail techniques! $35 – Members $55 – Not-Yet-Members The cost…
Read MoreDMAW’s Direct Data Dose: Blackbaud Spews Facts About 2011’s Direct Fundraising
Again in 2011, direct donors to major nonprofits declined in number. The median change was a 2.1% decline in both the number of donors and the dollars they gave in 2011, compared to 2010. Blackbaud’s Paige Grainger talked to about 40 DMAW members at the monthly Lunch ‘n Learn meeting on May 17 at SEIU’s…
Read MoreJoin or Renew Your DMAW Membership during May Membership Month!
Just two weeks are left in the DMAW’s special Spring Membership Drive! Join the DMAW, or renew your membership, this month only and you can enter to win FREE registration to the 2012 Bridge Conference – a $750 value! PLUS…when you join or renew your DMAW membership in May, you will automatically be entered to…
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