Posts by growthzone
Drunk Donating: The Greatest Test of All
Just when you thought you’d heard it all in marketing, the DMAW Monthly Lunch and Learn series brings the discourse to a new level. Cathy Finney of The Wilderness Society and Heather Marsh of A.B. Data brought their combined more than 25 years of experience in direct marketing to a full room of DMAW members…
Read MoreMaximizing Social Media ROI
In a world where SEO, or any form of online marketing for that matter is incomplete without social media support and social signals, understanding how to make the best use of social media has become extremely important. This means not only should you be aware of how to make social media strategies work, but also…
Read MoreDMAW EdVent Recap: Post-Election Evening: Big Data = Big Dollars – How Did They Do It?
by Danielle Hart On Thursday, February 21st, both left and right side direct marketing experts convened to hear two of the biggest names in political fundraising speak about their success with raising over a billion dollars during the past election. The DMAW presented Mike Conlow, the Deputy Chief Technology Officer for the Obama for America…
Read More2013 DMAW MAXI Award Competition
ANNOUNCING THE 2013 DMAW MAXI AWARD COMPETITION Marketing Award for eXcellence & Innovation sr Deadline for Entries – 6:00pm, Friday, March 15, 2013 Click ENTER to read about the Rules and Applications. Click JUDGE to learn about being a MAXI Judge. Media Sponsors WHY ENTER THE MAXI COMPETITION? Need a competitive edge in today’s tough…
Read MoreGoing Up for the Rebound
by Alexia Bailey For marketers, data is essential, and not just data on our prospects and customers. We need to have an understanding of the overall economy and the forces that influence buying decisions. Anirban Basu, Chairman and CEO of Sage Policy Group, Inc., gave a lively and information-packed presentation at Wednesday night’s DMAW annual meeting. …
Read More2013 Digital Day Forum Presentations
To access the presentations from the 2013 Digital Day Forum, simply click on the session title below to begin downloading the presentation slides. If you have any questions, please contact Eerik Kreek at eerik@dmaw.org. Session/Activity Presenter Making Your Emails Mobile Friendly Dan Caro, Director, Online Marketing Operations, Whereoware Multichannel Strategies to Turn Online-Acquired Supporters into…
Read MoreDMAW November Luncheon Blog
By Amy Sukol Everything old is new again. That was the important message that Annie Hughes, President of Type A Strategies, shared at the November DMAW Luncheon , Smart Copywriting = Success. Despite the fact that the world of communication has changed radically in the last 10 years, the basics of excellent fundraising communication remain…
Read MoreGuest Blog: Social Media: It’s Not Just About FB and Twitter
By Sue Marchese, Director of Business Development, Production Solutions Senior Strategist of Social Media at Living Social, Jason Peck ironically thought back in 2007 that “Twitter is for stalkers, thieves and jealous girlfriends.” Fast forwarding to Jason’s presentation at the DMAW’s October Lunch & Learn, Jason now not only embraces Twitter today, but he encourages…
Read MoreLead Nurturing: Recap of the September Lunch & Learn
Lead nurturing isn’t just for salespeople (though it’s critical for them, too!). Membership Directors, fundraisers, and direct marketers must work on this, because, properly done, nurtured leads produce: 4-10x the response rates of cold prospects Purchases or donations that are 47% higher A 10% increase in return over the first nine months Today’s DMA lunch…
Read MoreTool Tips Vlogg: MojoLive.com
____________________________________________________________________________ Kimba Green is the Chief Engagement Officer with White Lion Social. Contact her at kimbagreen@gmail.com.
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