Posts by growthzone
Charitable Giving: Donors Focus On One or Two Organizations
by Daniela Yu and Amy Adkins Charitable Giving: Donors Focus On One or Two Organizations is reposted with permission from Gallup. STORY HIGHLIGHTS Donors regularly give to one or two charities Fully engaged donors are twice as likely to plan to increase their funding A compelling brand or service promise engages donors Americans have a strong…
Read MorePart 3: Are you ready for the next level of thinking?
Then These Top Ten Takeaways Are for You! For the 3rd and final blog about the DMAW DM201 Conference, the nice marketing folks at Mal Warwick, who attended the event, put together a great top ten takeaway list. 1) Each organization is different, so not all best practices are universal What works well for…
Read MorePart 2: Are you ready for the next level of thinking?
Direct Marketing 201: Data, Analytics Statistics & The Kardashians As the 2nd blog in this series, we are taking it to the next level with Big data insight and the how’s , what’s, who’s and why’s. For instance, 7-11 is where you get slurpees. 9-11 is a National Disaster. Know the differences. Here is your…
Read MoreAre you ready for the next level of thinking?
Direct Marketing 201: Strategy, Metrics & Multi-channel Marketing Did you learn how to immediately improve response rates, save money and eliminate mistakes by acquiring new ideas on creative testing, multi-channel integration and incorporating cutting-edge perspectives on database management and analytics? You did if you were at the SOLD OUT DM 201 Conference. If you missed…
Read MoreNo puppies? No problem!
Image courtesy of SOMMAI at FreeDigitalPhotos.net It happens almost every time you see an email or display ad featuring sad and cuddly animals—the jealousy that such compelling creative doesn’t match your mission. Your organization changes the world and does amazingly good work, but kittens and puppies just aren’t you. That’s no reason to give up…
Read MoreList Bazaar: New Name
We’re looking toward the future — and trying to garner what the future holds for the DMAW List Bazaar. Does the name “List Bazaar” fit our industry? Is it time for a rebrand? And if so…what should it be? If we were to change the name of List Bazaar to something else what would YOU…
Read MoreData: Small Word, Big Impact – 4 Key Take-aways You Need to Know
What do online dating, college admissions and your credit score all have in common? They are all functions of a data algorithm that can determine our happiness, albeit temporarily, I hope. We are so used to being governed by data in our personal lives, we don’t even think about it. But what about as marketers? …
Read MoreWhat Members Want
Raise your hand if you never planned on a career in direct mail. You, too? I knew I wasn’t alone. My initial foray into direct marketing happened the way it happens for many: by accident. I had set out on a quest to find the perfect job in book publishing, and while interviewing for entry-level…
Read MoreLessons Nonprofits can Learn from Political Campaigns
Polls, elections, debates – ‘tis the political season. Having long-time experience in both the nonprofit and political arenas I’ve been giving thought to what the two verticals can learn from each other. Recently, I penned a blog that appeared in The Huffington Post entitled “What Political Campaigns can Learn from Nonprofits.” In this article I…
Read MoreList Professionals – This One’s for You!
As we list professionals know, the most important part of any direct marketing campaign is the list. If you are not reaching the right audience your goals will not be achieved. And on May 11th, The Direct Marketing Association of Washington is holding the one and only annual List Bazaar exclusively for list professionals. That’s right;…
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