Posts by growthzone
Moving your CRM Database Without Losing Your Sanity or Your Job: Lessons from the Front Line
Image courtesy of patpitchaya at FreeDigitalPhotos.net By Pete Carter On November 17th I had the opportunity to moderate a panel discussion on the challenges surrounding a CRM database conversion. This sold-out Lunch & Learn was presented by the Direct Marketing Association of Washington (DMAW) and sponsored by EveryAction. Rose Simmons, the Director of Direct Marketing…
Read More8 Years of Uncertainty is Enough
Image courtesy of Stuart Miles at FreeDigitalPhotos.net By Jordanna Sussman I recently attended DMAW’s Lunch & Learn “Industry Trends and Insights for the Nonprofit Sector”, presented by Carol Rhine, Principal Fundraising Analyst at Target Analytics. Here are my 4 Key Takeaways: The wealthy are driving charitable giving This was an overarching theme throughout Carol’s presentation:…
Read MoreMobile Index, Interactivity and Your Digital Assets
Interstitial Usage and Mobile Index An average of 1.2 billion people access the web from their mobile devices, according to Trinity Digital Marketing in 2013. Today, that number is growing while technology continues to advance. Many digital professionals are well aware of Google’s upcoming shift from the desktop to mobile-based search indexes. Google’s Mobile Usability…
Read MoreBreaking Through the Noise of an Election
You don’t have to be a political junkie to see that we are right in the middle of one of the loudest, most contentious election seasons we’ve seen in a long time. One has to wonder: how does this election impact our nonprofits? Are our donors being inundated with content? How do you break through…
Read MoreWhy I’m Co-Chairing Digital Day Again (and You Should Join Me There)
by Jared Schwartz, Vice President, Strategy & Innovation Beaconfire RED “Why I’m Co-Chairing Digital Day Again (and You Should Join Me There)” is reposted with permission of the author. This will be my 3rd year involved with DMAW’s Digital Day and my 2nd year as the conference’s co-chair. It’s been very rewarding to watch Digital…
Read More5 Tips for a Successful Fundraising Campaign
As fundraisers, creating successful campaigns is our mission. We take all of our wonderful ideas and we test to find the right combination of tactics that will have the “stickiness” we need. Successful campaigns have to be thoughtfully planned to get us to our destination. These are 5 helpful tips for your next fundraising campaign.…
Read MoreMaking Memories, and Renewing the Connection
By Marie Morganelli Recently, I signed up for a membership with The Rails to Trails Conservancy. For $10, I received a t-shirt, a membership card, and an acknowledgement that included another opportunity for me to part with my money in support of this organization. Receiving that membership card made me stop and really think about…
Read MorePower up your Peer-to-Peer Web Site
By Dawn Iype Runs, walks, and rides, oh my! All are becoming increasingly popular with charities looking to engage and leverage their existing donor base. Peer-to-peer fundraising is a great way to use your current donors to reach new ones. When your supporters ask their own personal contacts for donations, those prospective donors are much…
Read MoreKey Performance Indicators: 4 Key Takeaways Every Marketer Needs to Know
By Rachel Reid I had the opportunity to participate in Defining and Using KPIs for Measurability and Success, a webinar hosted by the Direct Marketing Association of Washington (DMAW) and sponsored by RHA Marketing. Elizabeth Engel, CEO & Chief Strategist of Spark Consulting, and Trevor Mitchell, Vice President of American Mensa discussed the importance of…
Read MoreWhat REALLY Drives Success for Your Association?
Reprinted with permission by the author. Information overload – we all experience it personally, every day, with our emails and social media feeds and online media and print media and broadcast media, and that’s hard enough to manage. But in 2016, our associations ALSO struggle with information overload. We have many rich sources of data about…
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