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#DigitalDay2015

Approved presentations (and notes from the facilitated discussions) for sharing can be found via hyperlinks below.

We are trying to receive approval from as many of the presenters as possible. Consider bookmarking this page for future reference as additional presentations will probably be added as permitted.

Thanks again for attending the 2015 DMAW Digital Day Forum — and if you have any questions — please contact Eerik Kreek at eerik@dmaw.org.

 

 

Agenda

8:00-9:00 a.m. Registration & Breakfast

9:00-9:15 a.m. Welcome
Brenna Holmes (Co-Chair, DMAW Digital Day Forum) — Vice President of Digital, Interactive Department, Chapman Cubine Adams + Hussey
Jared Scott Schwartz (Co-Chair, DMAW Digital Day Forum) — Vice President, Strategy & Innovation, Beaconfire RedEngine

9:15-10:00 a.m. Keynote Address

  • Amy S. Levner, Vice President, Communications and Marketing, KaBOOM! [Presentation]

10:00-11:00 a.m. Breakouts

  • Digital Fundraising: Taming the Unpredictable Beast — Cathy Grams, Deputy Vice President of Strategic Services, The Wilderness Society [Presentation] and Jessica Harrington, President, The Harrington Agency [Presentation]
  • Hacking Your CRM — Colleen Hutchings, Digital Sr. Account Executive and Phil Kaskela, Front-end Developer, Chapman Cubine Adams + Hussey [Presentation]

Small Group Discussions

  • Talkin’ Tech. A Frank Discussion of the Best/Worst Aspects of the CRM, CMS and Other Platforms We Use Every Day — Roshani Kothari, Director of Strategy & Engagement, Ginkgo Street Labs [Presentation]
  • Fundraising Year Round: Strategies for Encouraging Donations Outside of the Thanksgiving to New Years Eve Time Frame — Kerry Lenahan, Vice President of Constituent Engagement, American Diabetes Association [Presentation]
  • How Can Infographics Be Good Drivers for Advocacy or Fundraising? — Marissa Goldsmith, Founder and Chief Everything, Goldsmith Interactive, LLC [Presentation]
  • Beyond Petitions, Pledges and Donations: What Are Other Successful Ways You’ve Activated Your Supporters?— Chris Stergalas, Senior Online Organizer, Working America [Presentation]

11:00-11:30 a.m. Morning Coffee Break

11:30 a.m.-12:30 p.m. Breakouts

  • The Power of Blogs: The New Direct Marketing — with Daniel Russell, Founder, Attentiv [Presentation] and Claire Baumann, Senior Editor of Digital Media, United Nations Foundation [Presentation]
  • Fundraising Heimlich: How to Remove User Choke Points! — Jarred Schremmer, Director of Digital Strategy, RobbinsKersten Direct [Presentation] and Michael J. McCarn, Director of IT & Web Services, American Institute for Cancer Research [Presentation]

Small Group Discussions

  • Reaching Bilingual/Spanish Speaking Audiences — Beatriz Lopez, Communications Director, iAmerica [Presentation]
  • Engaging with Teens and Millennials Online — Cas Marburger, Social Media Manager, Truth Initiative [Presentation]
  • Google Analytics & Google Tag Manager Best Practices — Sara Hoffman, Web Traffic Analyst, World Wildlife Fund [Presentation]
  • Driving Clicks, Driving Conversions: How to Create Effective Digital Ads & Emails — Amanda Luther, Lead Client Manager, Change.org [Presentation]

12:30-1:30 p.m. Lunch

1:45-2:45 p.m. Breakouts

  • Digital Stewardship and Cultivation: Moving Donors Up the Ladder Online — Sally Heaven, Senior Client Success Lead, Blackbaud and Adva Priso, Online Marketing Manager, World Wildlife Fund [Presentation]
  • Ten Tips for Better Testing — Rosa Del Angel, Vice President of Strategy and Client Services, Beaconfire RedEngine [Presentation] and Jen Boland, Data Analyst & Production Lead, Beaconfire RedEngine [Presentation]

Small Group Discussions

  • Talkin’ Tech. A Frank Discussion of the Best/Worst Aspects of the CRM, CMS and Other Platforms We Use Every Day — Roshani Kothari, Director of Strategy & Engagement, Ginkgo Street Labs [Presentation]
  • Fundraising Year Round: Strategies for Encouraging Donations Outside of the Thanksgiving to New Years Eve Time Frame — Kerry Lenahan, Vice President of Constituent Engagement, American Diabetes Association [Presentation]
  • How Can Infographics Be Good Drivers for Advocacy or Fundraising? — Marissa Goldsmith, Founder and Chief Everything, Goldsmith Interactive, LLC [Presentation]
  • Beyond Petitions, Pledges and Donations: What Are Other Successful Ways You’ve Activated Your Supporters? — Chris Stergalas, Senior Online Organizer, Working America [Presentation]

2:45-3:15 p.m. Afternoon Coffee Break

3:15-4:15 p.m. Breakouts

  • Acquiring and Engaging Supporters Online: How Small Orgs Can Go Big — Kara Fujita, Director of Nonprofit Services, Care2, Inc. and James Lawrence, Senior Vice President, Lawrence Direct Marketing, Inc. [Presentation]
  • Multi-Channel Case Study: HRC Helps Make History at the Supreme Court — Lesley Hostetter, Vice President, Lautman Maska Neill & Company; Ann Crowley, Vice President, Membership and Online Strategy; and James Servino, Associate Director of Online Mobilization & Social Media, Human Rights Campaign [Presentation]

Small Group Discussions

  • Reaching Bilingual/Spanish Speaking Audiences — Beatriz Lopez, Communications Director, iAmerica [Presentation]
  • Engaging with Teens and Millennials Online — Cas Marburger, Social Media Manager, Truth Initiative [Presentation]
  • Google Analytics & Google Tag Manager Best Practices — Sara Hoffman, Web Traffic Analyst, World Wildlife Fund [Presentation]
  • Driving Clicks, Driving Conversions: How to Create Effective Digital Ads & Emails — Amanda Luther, Lead Client Manager, Change.org [Presentation]