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Integration, Personalization, Impact: Top Insights from This Year’s Multi-Channel Mini-Con

By rj.smith | November 13, 2024

Integration, Personalization, Impact: Top Insights from This Year’s Multi-Channel Min-Con The 2024 Multi-Channel Mini-Con lived up to its name, highlighting the importance of reaching donors across platforms and showing nonprofits how to maximize engagement in an increasingly integrated landscape. Here are our top seven takeaways! Integration is Essential Multi-channel engagement was a key theme this…

Engage, Retain, and Grow: Sustainable Strategies for Your Mid-Level Program

By rj.smith | October 23, 2024

Faced with a challenging fundraising landscape, many nonprofit organizations are turning to their existing audiences, hoping that by upgrading some of their existing donors internally they can relieve some of the costly acquisition pressure. As a result, we’re seeing some nonprofits putting added focus on their high-value donor audiences, including mid-level and sustainers, over their…

Does Your Messaging Match Giving Level Dynamics?

By rj.smith | October 9, 2024

Does Your Messaging Match Giving Level Dynamics? We all agree “one size fits all” messaging doesn’t work. Here are five ways to make sure your messaging matches donor dynamics in the three giving levels common to most programs – lower-dollar, midlevel and major donors. Donor Time Frames: Of course, nobody objects to having an immediate…

Fostering Growth and Connection: YDMAW’s 2024 Mentorship Program

By rj.smith | September 27, 2024

Fostering Growth and Connection: YDMAW’s 2024 Mentorship Program For the second year, the YDMAW has continued its Mentorship Program providing young professionals with invaluable guidance and support from seasoned professionals. This year, four women industry leaders – Katy Jordan, Victoria Mannoia, Zakeia Rodgers, and Tiffany Delgado – generously volunteered their time and expertise to mentor…

Reflections from the DMAW Multi-Channel Mini-Con

By rj.smith | September 9, 2024

Reflections from the DMAW Multi-Channel Mini-Con Editor’s note: We’re excited to repost this insightful blog from last year’s Multi-Channel Mini-Con, as the strategies, lessons, and takeaways remain just as relevant today. Dive in for a refresher, and don’t forget to check out the registration link at the bottom to secure your spot for this year’s…

4 Key Sessions & Takeaways from Bridge 2024

By rj.smith | August 30, 2024

4 Key Sessions & Takeaways from Bridge 2024 The 2024 Bridge Conference was just a few weeks ago, but hopefully, you’ve been able to implement some of the many things you took away from those three days of education, inspiration, and excitement. There were well over one hundred sessions, and you couldn’t attend them all;…

7 Steps to Digital Accessibility for Nonprofits

By rj.smith | August 22, 2024

7 Steps to Digital Accessibility for Nonprofits   In today’s fast-paced world, technology is a crucial tool for nonprofits to connect with donors. The digital landscape, from fundraising platforms to social media, offers vast potential for outreach and impact. However, amidst these advancements, digital accessibility* is often overlooked. These 7 tips, can make nonprofit platforms…

The Power of Stories as Motivation for Giving and Understanding Donor Behaviour

By rj.smith | July 12, 2024

The Power of Stories as Motivation for Giving and Understanding Donor Behaviour What do you think your donors would say if you asked them why they give to you? They’d probably answer how we’d expect them to: “I think the organization does great work in my community.” “They solve a problem I want to be…

Strategies for Success: How to Cultivate Long-term Relationships with Potential Donors

By rj.smith | June 27, 2024

Strategies for Success: How to Cultivate Long-term Relationships with Potential Donors As nonprofit organizations strive to create a lasting impact, cultivating long-term relationships with potential donors becomes a cornerstone of sustainable growth and success. There are deliberate strategies for nurturing these crucial connections and engaging potential donors in a meaningful and personalized manner. By understanding…

Optimizing Efficiencies in Caging Firms

By rj.smith | June 14, 2024

Optimizing Efficiencies in Caging Firms: Strategies for streamlined operations that lead to increased donor satisfaction. In an age where communication is primarily digital, physical mail might seem like a relic of the past. However, the reality is that mail still plays a crucial role in many aspects of our lives, from official documents to personal…

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